Women in Sales Blog

How Sales Reps Can Use AngelList for Research and Setting Up Alerts for Trigger Events

Posted by Ali Powell on Jul 16, 2015 12:40:00 PM

I got an email from AngelList Talent today (it was in my spam box). I deleted it and then quickly went back to my trash folder. 

more

Topics: sales tips, sales prospecting, trigger events, precall research, research in the sales process, smart research, startup marketing, saas sales, selling using trigger events, sales research

The Call for More Sales Reps Writing Sales Content on What They Learn on the Job

Posted by Ali Powell on Jul 14, 2015 11:36:00 AM

I was speaking with Leslie Ye here at HubSpot yesteray about our sales blog.

more

Topics: sales tips, sales prospecting, sales process, today's sales rep, timely sales process, sales women, smart sales process, bdr tips, sdr, smart sales rep, today's great sales rep, SDR tips, sales content, sales blogs, #salesrep

The Make Up of Today's Great Sales Rep & What You Should Look for in Recruiting for Sales Reps

Posted by Ali Powell on Jul 9, 2015 11:07:42 AM

What makes today's great sales reps? 

more

Topics: today's sales rep, sales reps, great sales rep, smart sales rep

The Top 5 Things that a VP of Marketing Wished She Knew Before Buying Marketing Automation

Posted by Ali Powell on Jun 24, 2015 3:26:00 PM

We held a webinar with a VP of Marketing, Jenifer Kern of Celerity. Since I work with many companies considering which marketing automation platform to go with I thought it might be helpful to spotlight some of the things that Jenifer spoke about on the webinar that she learned by assessing platforms and using a couple of different platforms. 

She used Eloqua and switched to HubSpot. The thing that prompted her move was that she "used" Eloqua for 2 years but really didn't have alot going on in there because it was taking a lot of time to actually do things in there. There was a lot of effort going into Eloqua and so it was hard to keep up with. She had to actually hire an outside consulting company to help her. 

One of the things I have also learned in the process of selling marketing software over the past 5 years is that marketers going through this process of exploring platforms don't put enough emphasis on how to get things done fast and easily. 

You must think about how your marketing team likes to work. Each platform you are assessing is different in the way you work in them. Before you make a decision make sure you understand how you would be working in the platform. That will be very important as time goes on. 

All platforms are not created equally and I know that because I have been selling HubSpot for 5 years.

I personally have watched the marketing automation space change and grow over the past 5 years. I have no interest in selling HubSpot to a company who is a better fit for another platform. All of the marketing automation platforms have use cases. I have nothing wrong with our competitors but I do know what makes a company and a marketer/s a better fit for us over another platform. As a sales rep selling marketing automation software you should be very aware at how hard this process is on a company. There are so many tools and platforms out there. Help the prospect understand how you are different and be honest with what you think they are a fit  for and why. 

Jenifer's top 5 things that she learned when assessing and using marketing automation tools are: 

  1. It's about the business- bozo. 
  2. Technology is a tool, marketing is a mindset.
  3. Not all platforms are created equal. 
  4. Loveable imperfection rules.
  5. It takes a village. 

more

Topics: smart marketing, marketing automation, marketing automation and silicon valley, smart marketing automation

Why Lena Dunham & Amy Schumer are the Epitome of Girl Bosses

Posted by Ali Powell on Jun 11, 2015 11:06:00 PM

more

Topics: Women in Tech, i love women

Why & How Senior Women Sales Reps Should Mentor the "Newbie" Sales Ladies at Your Company

Posted by Ali Powell on Jun 11, 2015 2:26:00 PM

The growth of your company is dependent on hiring sales reps who are going to do a great job at bringing on lots of quality customers. As we all know there are women and men sales reps. Since I am a woman working in sales I am going to try and talk about my experience in how mentoring and teaching younger, newer sales reps (who are women) can help your company employ more women sales reps as well as retain them.

More senior women sales reps at tech companies need to know why it is so important to teach and guide your newbie women sales reps as they work their way through the training process and up the chain as a sales rep at your company. 

The growth of your organization should be something you naturally care about. As a woman working in tech and especially as a woman working in sales it is my duty to encourage more women to want to work in sales in the tech space. I love what I do and I think more women would find joy in being in sales in tech. It is my goal to empower, educate and teach the younger generation of women what it is like to be a woman working in sales in the tech and software space. I hope that my lessons will help more women see why working as a sales women in tech is awesome and can lead to a rewarding career that can really change your life. 

more

Topics: smart sales process, sales mentorship, newbie sales reps, helping other sales reps, smart sales rep, today's great sales rep, the figure it out factor, sales training

Why Linkedin Inmail is a Great Use of Your Time as a Sales Prospector

Posted by Ali Powell on Jun 10, 2015 12:50:51 PM

Using Linkedin as a sales rep should be a requirement at your company. 

more

Topics: Linkedin research, linkedin in the sales process, linkedin sales navigator, using linkedin for sales, linkedin inmail

"Oh, You are Trying to Sell Me Something?" says Everyone that You Call

Posted by Ali Powell on May 20, 2015 8:29:00 PM

When someone asks me at lunch or in while I am making a tea in the office what I am up to that day, my answer is always the same...

more

Topics: sales tips, sales process, smart sales, today's sales rep, sales prospector, sales women, smart sales process, sales tool, great sales rep

Imagine a World Where all Sales Reps Sold to the Right fit Companies

Posted by Ali Powell on May 1, 2015 10:36:44 AM

Imagine you have a need to buy something...

more

Topics: LinkedIn profiles, Linkedin research, linkedin in the sales process, linkedin sales navigator, using linkedin for sales, linkedin inmail

No one Sales Process is Going to be the Same, Know When to Change it

Posted by Ali Powell on Apr 22, 2015 2:15:56 PM

The sales process is something that is typically seen as something that should be followed. It is a way for reps to make sure they are doing certain things the right way at the right times. 

more

Topics: sales process, timely sales process, more human sales process, social sales process, smart sales process

Request a Sales  Consultation for Your   Growing Startup 

Subscribe to email updates from the Women in Sales Blog

Twitter

Posts by Topic

see all