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10 Things to Get Your Confidence Level Up in the Sales Process

1. You are smart and you know what you are talking about. Be confident in that and respect yourself because you do know a lot. If you don’t know something ask for help and be direct and open that you don’t know. 2. You are trying to help them. Remind yourself what your job is. If you are in sales ...

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Startup Marketing: Building out a Sustainable Marketing Funnel From the Start

Startup Marketing: Building out a Sustainable Marketing Funnel From the Start

Startups are busy. The people who work at an early stage startup and even a later stage “startup” have a couple things in common. Startups care about building out marketing processes to help them “automate” their marketing. They usually don’t have a ton of marketers on staff to run a highly complex product so they are looking for “easy” ways ...

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Startup Marketing: A Guide to Figuring out Your Marketing and Sales Plans for Growth

Startup Marketing: A Guide to Figuring out Your Marketing and Sales Plans for Growth

At HubSpot I have carved out a little business inside of our business. Overtime in sales here I have learned what makes a good fit for HubSpot (our product) as well as our methodology of inbound marketing and sales. I have found that I enjoy working with startups – early and later stage. The thing startups all have in common ...

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So, You Say You Want to Automate Your Marketing Efforts?

A marketer’s day is filled with tasks and steps to complete. Your goals for all of these things you are doing is to help your company: Expand your brand Expand your reach Get people to know about you When I ask marketers what the goals of all of the things they are doing are,  they usually give me answers like ...

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Inbound Marketing 101: Dare You to Grow Your Startup Organically

As an early stage startup with a small budget (friends and family) you should be thinking about how to grow your newly formed company organically. There are two ways that you are going to convert visitors on your website into leads which will then hopefully turn into paying customers (if you create great and relevant content). When someone searches keywords ...

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Start to Blog Before Launching Your Company

The best thing that you can do before you start your company is to create content that your potential and future customers will relate to and want to read about. Once you start to create these wonderful pieces and push them out through means of social media you will gain a following of people who will join you once you start ...

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A Few of My Favorite Inbound Marketing Concepts Explained with Pictures

Inbound marketing takes content. There is no way around it. If you want to improve your web presence and you want to use your website as a way to generate inbound traffic and leads then you have to create content. I try to put myself in my prospects shoes as much as possible. If I were to be in their ...

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Why Helping Men to Understand the Benefits of a Diverse Board of Directors will Help to Get More Women into Board Seats

At our annual marketing conference (Inbound) we had a panel about what it is like to be on a board of directors. In this talk there was a discussion about how to get more women on boards and what it is like to be a woman on a board.  Who was on the panel? Stacey Bishop of Scale Venture Partners Lorrie Norrington ...

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How to Know as a Prospect and as a Sales Rep that Your Software You are Buying or Selling is the Best Market Fit out of the Competitors

Why do sales reps sell a product to a company that is not a good fit for what their product actually does? I have really started to think about this lately. I really don’t understand these kinds of sales reps. I think it might be one of a few different things happening in these scenarios. 1. The sales rep just ...

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Hey Journalists: Start Writing More Articles about the Women Working in Tech Not at the C or VP Level if You Want to Get More Women in Tech

There are so many blog posts and articles that I see daily on how to get more women working in tech. They are all over. Every major publication, news site, or tech blog now has a section about women. That is great. I think we should keep doing that. But, if we want to expose more women to what it ...

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Remember that Your Prospect is a Human Being- How to Have a More Human Negotiation in the Sales Process

That last step of a sales process is typically negotiation. If you got to this part in the sales process then you probably are a pretty “human” sales rep anyways. It can be tough to think clearly when you are close to the end of your sales process. It is important to remember that the other person on the other ...

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Inc Magazine 30 Under 30: Windsor Hanger of Her Campus and Morgan First of The Second Glass- 5 HOT Tips for your Venture!

Last week Inc. Magazine released their coveted 30 Under 30 List of America’s Coolest Young Entrepreneurs. The list is chock full of some of our favorites, including three of the hottest companies in Boston. As Inc Magazine puts it, these companies are ones that are bringing innovation to market, building unique brands, nurturing trends, giving back, and making money along the way. ...

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Sales Reps Must Isolate Problems and Solve Them, Especially in the Closing Sequence.

No matter how hard you try. No matter how much effort and work you put into the deal. No matter how much your prospect might like you. No matter how much he or she might trust you in the sales process. No matter how many hours you work.  A deal is not won until you have the order in. You ...

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Everyone says “We need more women in tech”… I say We need more women to know that they want to be in tech

When I first graduated college I spent the summer in Nantucket working as a nanny and selling belts to people on vacation. I graduated from a small, private liberal arts school in Florida. I have a degree in International Business from Rollins College. There are all kinds of women. These women as we know them, started out as young girls. ...

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Lessons Learned about Women in Computer Science from the SHE ++ Documentary: Why We as a World Need More Women in Tech and How to Solve this Problem.

While looking through my stream of “women in tech” keyword sets on Twitter I came across this great video about how and why we need more women in tech. They take a stance that I never really have heard. It is more about why we need more women in tech because we have jobs that they could and should have. ...

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