Women in Sales Blog

Sales Lessons Learned from Iris Apfel- Your Style Should Come Out in your Sales Process

Posted by Ali Powell on Sep 28, 2015 4:11:43 PM

This weekend I watched the Iris Apfel documentary and I loved it. I love her. 
She is not a sales person but part of me sees her as someone that sales people can learn from and relate to. 

She is an odd duck but in an amazingly, funny way. I dig her. 

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Topics: sales prospecting, sales process, smart sales, smart sales process, smart sales rep, lessons learned in sales

Framework for a Sales Rep Mentoring a New BDR or SDR in the First Few Weeks on the Job 

Posted by Ali Powell on Jul 28, 2015 2:23:31 PM

I have always worked with BDRs here at HubSpot. A BDR at HubSpot is the position a person would take early on in their career (for the most part) to begin a career in sales. I started at HubSpot as a BDR (one of the 1st ones, there were 2 of us actually and we are both still here!) 5 years ago as of August! Thought I would share some of my secrets to "managing" or mentoring or teaching a new BDR that has come onto your sales team. This is going to be more specific to a software sales process but I hope it helps sales reps and sales teams in other industries as well. 

1st week Mentoring and Training a new BDR or a new SDR as a sales rep 

  •  Obviously introduce yourself to them. Take the BDR for coffee or lunch to get to know them. I would suggest just starting those conversations very broadly and getting to know each other. You will want to ask about each others backgrounds, why you do what you do and what you want to do in the role. Make this conversation the foundation for the beginning of your relationship with each other. 
  • One of the first things you should do is open up a Google Doc with the BDR and the sales rep. That will help leave the lines of communication open. Ask the BDR to share questions on here from things they are learning as they get started in the new job. You as the sales rep can then comment here on the questions they have. I would share this document with the manager of the BDR as well if you are not the end manager. This will allow everyone to be on the same page for 1-1s later on as you start to have them. 
  • Set boundaries at the beginning with the BDR. Explain to the BDR how you want to work with them and what you expect of them in return. 
  • Explain how your day works so they understand what you do and how you would like to support them. 
  • Learn about how your BDR likes to learn and how fast or slow they go at learning new things. Match your speed to them. 
  • Make sure you know what their schedule is like and what the training team has them doing that week, month, etc. Make sure you as a sales rep mentoring and teaching them know what your company is teaching them. Add to the training with your own twists and tricks but make sure you let your training team do their job. 

Make sure that you think about what this person wants to learn and make sure you keep communication open as they get going on their new job. BDRs are like sponges. They typically want to learn a ton and are enthusiastic to get going. It is your job as a sales rep to teach them everything you know and help them to do their job the best way they possibly can early on.

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Topics: sales prospecting, women in sales, more women in tech, more women in sales, sales reps, bdr, bdr tips, sdr, today's great sales rep, SDR tips, how to manage a bdr, how to mentor a bdr

How Sales Reps Can Use AngelList for Research and Setting Up Alerts for Trigger Events

Posted by Ali Powell on Jul 16, 2015 12:40:00 PM

I got an email from AngelList Talent today (it was in my spam box). I deleted it and then quickly went back to my trash folder. 

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Topics: sales tips, sales prospecting, trigger events, precall research, research in the sales process, smart research, startup marketing, saas sales, selling using trigger events, sales research

The Call for More Sales Reps Writing Sales Content on What They Learn on the Job

Posted by Ali Powell on Jul 14, 2015 11:36:00 AM

I was speaking with Leslie Ye here at HubSpot yesteray about our sales blog.

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Topics: sales tips, sales prospecting, sales process, today's sales rep, timely sales process, sales women, smart sales process, bdr tips, sdr, smart sales rep, today's great sales rep, SDR tips, sales content, sales blogs, #salesrep

Start Using Linkedin for Sales to Enjoy the Benefits throughout the Sales Process

Posted by Ali Powell on Apr 16, 2015 2:47:48 PM

There are many sales tools out there that sales reps can leverage in the sales process. There is one that I know of as a software sales rep that helps in all parts of the sales process. I am talking about before you even ever decide to work a company as a lead, to when they become an opportunity, to when they become a customer or don't buy; there are ways that this sales tool helps a sales rep throughout the whole sales process.

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Topics: sales prospecting, sales process, smart prospecting, smart sales process, linkedin in the sales process, linkedin sales navigator, sales tools, sales tool

Why You Should Use Website Chat as a Lead Generation Source & a Promotion Path to BDR or SDR in Your Sales Org

Posted by Ali Powell on Apr 14, 2015 9:23:00 PM

Inbound chat is really a wonderful way for people on your website to reach out to your company without having to pick up the phone. Make sure you have a chat option on the bottom of your site so when people are on your website they can chat in to someone quickly. Having chat on your site also enables someone from your company to ask that person a question like, "can I help you with anything?" or "do you have any questions about what you are reading." It is a great way to start the conversation with a potential prospect and put a human element to it. 

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Topics: sales skills, sales coaching, sales tips, sales prospecting, sales process, sales women, sales reps, sales help, bdr, bdr tips, sdr, website chat for lead gen

The Sales Prospecting Guide to Using Google Alerts with Email Templates to Improve Lead to Opportunity Conversion via Email

Posted by Ali Powell on Apr 14, 2015 11:00:00 AM

Today as a sales rep prospecting needs to be timely and relevant to the person and company that you are reaching out to. 

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Topics: sales prospecting, smart prospecting, smart sales, times to prospect, smarter prospecting, smart sales process, google alerts for sales

1 Quick Way to Incorporate Inbound Marketing Practices into your Traditional Outbound-driven Sales Team

Posted by Ali Powell on Apr 9, 2015 11:47:43 AM

I naturally think very "inboundy" about business. That is because I work for the most inboundy company there ever was. We started the movement on inbound marketing and over the years selling our marketing software to mostly SaaS and technology companies I have learned that the transition from a traditional sales minded organization to a more inbound marketing mentality for sales can be tough to swallow and begin. 

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Topics: sales skills, sales tips, outbound sales timing, sales prospecting, sales process, today's sales rep, sales reps, sales help, sales tricks, sales best practices, smart sales process, inbound sales, how to make sales more inbound

Sales Process Tip: When a Lead or Opportunity is not a Good Fit Tell Them Why and Let Them Go

Posted by Ali Powell on Jan 16, 2015 12:59:42 PM

Selling software is fun and makes me feel good when I sell our product to a company who really needs it. I have no interest in selling HubSpot to a company where they are a bad fit. I will never try to make someone a good fit for my own benefit. That will only result in bad customers and unhappy customers. I have no interest in that. At the core of who I am, I enjoy helping people. I naturally find joy and happiness when I help someone or do something good. So that happens when I sell software too. I naturally want to help the right people because I care. 

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Topics: sales tips, sales prospecting, sales process, smart prospecting, smart sales process, sales prospecting tips

Sales Prospecting Tip of the Day: When You Work Make Sure that Time is Spent doing High Quality Work

Posted by Ali Powell on Jan 15, 2015 11:15:22 AM

My boyfriend and I have this saying about how time spent together should always be quality time. I kind of think about my job that way too. I don't necessarily need to work 9 hours a day every day just because that is what I have been told I should do.

Instead I think that when I am working, in that time I should always be doing  good, high quality work. 

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Topics: sales prospecting, smart prospecting, smart sales, sales prospector, sales prospecting tools, sales prospecting tips

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