Women in Sales and Women in Tech Blog

How List Analytics Can Help Your Marketing Team to Make Actionable Changes to Improve Marketing of Segmented Lists Across Channels and Touch Points

Posted by Ali Powell on Sep 11, 2014 10:44:00 AM

Most marketers use list segmentation to divide their database into certain groups of people with similar characteristics so they can market to that group of people a certain way. Most marketers use lists to trigger some kind of lead nurturing or marketing automation flow. A lot of marketers don't look at the many other touch points that the people in your list can have with your web presence to help push them through the marketing funnel. Traditional marketing automation uses list segments to nurture leads with email. We need to work on using other touch points with your marketing to engage these contacts in your lists. 

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Topics: smart startup marketing, smart marketing, marketing automation, marketing automation and silicon valley, smart marketing automation, list analytics, improve marketing

How to Improve Poor Marketing Behaviors by Building Inbound Campaigns Every 30 to 45 Days

Posted by Ali Powell on Sep 4, 2014 10:47:00 AM

Marketers have a conundrum. Marketers tend to get stuck in spots they don't want to be in. They know that they want to get out of that bad spot (bad behaviors)  but for some reason they stay there. Typically they can't get theirselves out of the bad spot because it would be too hard to change.

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Topics: startup marketing, smart startup marketing, smart marketing, marketing automation, marketing automation and silicon valley, smart marketing automation

Initial Thoughts on Marketing Automation and Marketing Software with Companies in Silicon Valley

Posted by Ali Powell on Aug 20, 2014 10:08:39 AM

The types of companies that I focus on here at HubSpot are between 1-200 employees. Over the past 4 years I have focused on figuring out what makes this type of company a good fit for our software vs other marketing tools/software out there in the market. For the time I have been at HubSpot we have divided our sales team by direct sales reps, VAR reps who work with our agencies who resell and use HubSpot for their clients, and the corporate or enterprise team who sells to big, big companies. Within those teams we had structured the sales reps based on employee size of the company they were selling into. 

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Topics: smart marketing, inbound marketing campaigns, marketing automation, smarter marketing, selling software in silicon valley, silicon valley findings, marketing automation and silicon valley

What Your Sales Enablement Team Should Do To Enable Your Sales Team for a Successful Territory Rollout

Posted by Ali Powell on Aug 19, 2014 11:12:00 AM

At HubSpot we have recently rolled out territories for our direct sales team. I am using this part of my blog to write posts up about things I am learning in the process of working a territory so that when other companies do these kinds of things they can hopefully learn from things I am seeing and use this feedback to improve on your growth as a sales and marketing team. 

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Topics: territories as a sales rep, sales territories, rolling out territories as a sales team

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