Startup Marketing & Marketing for Startups

Why Early Stage Companies and Startups Should Create Healthy Marketing Processes Early On

Posted by Ali Powell on Jun 6, 2014 9:48:07 AM

Startups start by selling to people they know. They build their pipeline in the beginning stages by working people in their network.  When you start a company you are likely using your network as your only strategy up front. You started your company because you saw a need or a challenge in the world that you thought you could solve for. So you started a company. Good. That is awesome! But, you need to stop thinking in the "now" and start thinking in the "future" too. The now will soon turn into a year later, two years later, and hopefully 10 years later. The decisions you make about marketing early on are more important than you might think. Planning and strategizing on the early stages of your marketing plan are important. 


Topics: Startups, startup consulting, startup consultant, smart sales, startup marketing, smart startup marketing, smart marketing

Inbound Marketing 101: Dare You to Grow Your Startup Organically

Posted by Ali Powell on Aug 12, 2010 9:55:00 AM

As an early stage startup with a small budget (friends and family) you should be thinking about how to grow your newly formed company organically. There are two ways that you are going to convert visitors on your website into leads which will then hopefully turn into paying customers (if you create great and relevant content). When someone searches keywords to find your company they are going to come to two options: paid search results and organic search results.

75% of the time the searcher/potential customer is going to click on the organic search items. How can you get your company to the top of the organic search results to get more traffic to your website? By understanding how to do this, you will ultimately draw potential customers into your website enabling them to give you more information about themselves with good call to action items to lure them in.


Topics: Boston, Cambridge, Entrepreneurs, Startups, Women entrepreneurs, Blogging, Inbound Marketing, Early Stage Ventures, Blogs, Social Media, On-Page SEO

Start to Blog Before Launching Your Company

Posted by Ali Powell on Aug 8, 2010 6:16:00 PM

describe the imageThe best thing that you can do before you start your company is to create content that your potential and future customers will relate to and want to read about. Once you start to create these wonderful pieces and push them out through means of social media you will gain a following of people who will join you once you start your company. Each time I meet a fellow entrepreneur or womenpreneur they ask me what to start blogging about. I start by asking them a few questions:


Topics: Boston, Women, Cambridge, Startups, Boston WomenPreneurs, @BOSWomenPreneur, Blogging, Launching Startup

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