Inbound Marketing for WomenPreneurs

10 Common Misconceptions about Startup Marketing: Why you must do inbound marketing pre sales

Posted by Ali Powell on Jan 16, 2014 1:28:27 PM

One of my least favorite things is when a startup tells me that they need to wait on doing marketing until they are selling something. When our founders started HubSpot they didn't even have a product really. This was like 7 years ago...They were at MIT together in grad school and came up with this concept that no one had ever heard of before. They decided to start a blog about inbound marketing because they saw that the marketing space was moving in a direction and they wanted to take advantage of it. 

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Topics: startup consulting, startup marketing, startup sales, smart startup marketing

Startup Marketing: Building out a Sustainable Marketing Funnel From the Start

Posted by Ali Powell on Dec 20, 2013 10:48:00 AM

Startups are busy. The people who work at an early stage startup and even a later stage "startup" have a couple things in common. 

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Topics: startup marketing, startup sales, grow your company, grow your marketing, sustainable marketing

Startup Marketing: A Guide to Figuring out Your Marketing and Sales Plans for Growth

Posted by Ali Powell on Dec 19, 2013 10:31:29 AM

At HubSpot I have carved out a little business inside of our business. Overtime in sales here I have learned what makes a good fit for HubSpot (our product) as well as our methodology of inbound marketing and sales. I have found that I enjoy working with startups - early and later stage. The thing startups all have in common is that they are usually trying to figure out their short term and longer term marketing strategies. Most of the companies I work with are startup in the software and tech space. They are usually VC backed and they are usually going through funding to help them to grow. Usually HubSpot and inbound marketing methods are timely for a company like this because they are actively trying to figure out how they are going to go about growing their company. 

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Topics: smart selling, startup marketing, startup sales, smart startup marketing

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