As an early stage startup with a small budget (friends and family) you should be thinking about how to grow your newly formed company organically. There are two ways that you are going to convert visitors on your website into leads which will then hopefully turn into paying customers (if you create great and relevant content). When someone searches keywords to find your company they are going to come to two options: paid search results and organic search results.
75% of the time the searcher/potential customer is going to click on the organic search items. How can you get your company to the top of the organic search results to get more traffic to your website? By understanding how to do this, you will ultimately draw potential customers into your website enabling them to give you more information about themselves with good call to action items to lure them in.