Startup Marketing & Marketing for Startups

Why Early Stage Companies and Startups Should Create Healthy Marketing Processes Early On

Posted by Ali Powell on Jun 6, 2014 9:48:07 AM

Startups start by selling to people they know. They build their pipeline in the beginning stages by working people in their network.  When you start a company you are likely using your network as your only strategy up front. You started your company because you saw a need or a challenge in the world that you thought you could solve for. So you started a company. Good. That is awesome! But, you need to stop thinking in the "now" and start thinking in the "future" too. The now will soon turn into a year later, two years later, and hopefully 10 years later. The decisions you make about marketing early on are more important than you might think. Planning and strategizing on the early stages of your marketing plan are important. 


Topics: Startups, startup consulting, startup consultant, smart sales, startup marketing, smart startup marketing, smart marketing

How to Build an Inbound Marketing Campaign and the Differences between a Traditional Marketing Campaign vs. an Inbound Marketing Campaign

Posted by Ali Powell on Jan 17, 2014 10:40:00 AM

A marketers job is full of running "campaigns." The definition of a campaign can be a wide range of things. 


Topics: Inbound Marketing, smart sales, smart marketing, traditional marketing vs inbound marketing, inbound marketing campaigns

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