Inbound Marketing for WomenPreneurs

A Few of My Favorite Inbound Marketing Concepts Explained with Pictures

Posted by Ali Powell on Sep 29, 2014 10:42:31 AM

more

Topics: Inbound Marketing, smart prospecting, smart marketing, traditional marketing vs inbound marketing, inbound marketing campaigns, smart marketing automation

Marketing Automation is Not What Everyone is Telling You That it is. If You Want Automated Marketing Processes, then you Need HubSpot.

Posted by Ali Powell on Feb 26, 2014 12:51:26 PM

Marketers are always telling me that they need marketing automation. I hear things like this every day:

more

Topics: Inbound Marketing, traditional marketing vs inbound marketing, inbound marketing campaigns

How to Build an Inbound Marketing Campaign and the Differences between a Traditional Marketing Campaign vs. an Inbound Marketing Campaign

Posted by Ali Powell on Jan 17, 2014 10:40:00 AM

A marketers job is full of running "campaigns." The definition of a campaign can be a wide range of things. 

more

Topics: Inbound Marketing, smart sales, smart marketing, traditional marketing vs inbound marketing, inbound marketing campaigns

Inbound Marketing 101: Dare You to Grow Your Startup Organically

Posted by Ali Powell on Aug 12, 2010 9:55:00 AM

As an early stage startup with a small budget (friends and family) you should be thinking about how to grow your newly formed company organically. There are two ways that you are going to convert visitors on your website into leads which will then hopefully turn into paying customers (if you create great and relevant content). When someone searches keywords to find your company they are going to come to two options: paid search results and organic search results.

75% of the time the searcher/potential customer is going to click on the organic search items. How can you get your company to the top of the organic search results to get more traffic to your website? By understanding how to do this, you will ultimately draw potential customers into your website enabling them to give you more information about themselves with good call to action items to lure them in.

more

Topics: Boston, Cambridge, Entrepreneurs, Startups, Women entrepreneurs, Blogging, Inbound Marketing, Early Stage Ventures, Blogs, Social Media, On-Page SEO

Subscribe to email updates from the Inbound Marketing for WomenPreneurs Blog

Twitter