Twitter has proved as a powerful platform for promoting content. It has also proved as a way to build your following, gain supporters and has created a way to enhance your overall brand. Most businesses have seen or are starting to see the value in promoting work through social media outlets. As you start to become proficient in the Twitter world you will start to gage the players in your industry or in your geographic region that you would like to be connected with.Most of the women CEO's or players in Boston and Cambridge have Twitter accounts and use them regularly. Twitter is the one step in the inbound marketing equation that will help you to promote your company, yourself, and your overall brand messages to a targeted audience. Whether you would like to promote your blog post, a white paper, a webinar or someone else's content that you are supporting, Twitter is the answer. Twitter is the means to establishing your credibility and reliability in your industry as well as with your potential new followers.