Inbound Marketing for WomenPreneurs

Inbound Marketing 101: Dare You to Grow Your Startup Organically

Posted by Ali Powell on Aug 12, 2010 9:55:00 AM

As an early stage startup with a small budget (friends and family) you should be thinking about how to grow your newly formed company organically. There are two ways that you are going to convert visitors on your website into leads which will then hopefully turn into paying customers (if you create great and relevant content). When someone searches keywords to find your company they are going to come to two options: paid search results and organic search results.

75% of the time the searcher/potential customer is going to click on the organic search items. How can you get your company to the top of the organic search results to get more traffic to your website? By understanding how to do this, you will ultimately draw potential customers into your website enabling them to give you more information about themselves with good call to action items to lure them in.

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Topics: Boston, Cambridge, Entrepreneurs, Startups, Women entrepreneurs, Blogging, Inbound Marketing, Early Stage Ventures, Blogs, Social Media, On-Page SEO

Start to Blog Before Launching Your Company

Posted by Ali Powell on Aug 8, 2010 6:16:00 PM

describe the imageThe best thing that you can do before you start your company is to create content that your potential and future customers will relate to and want to read about. Once you start to create these wonderful pieces and push them out through means of social media you will gain a following of people who will join you once you start your company. Each time I meet a fellow entrepreneur or womenpreneur they ask me what to start blogging about. I start by asking them a few questions:

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Topics: Boston, Women, Cambridge, Startups, Boston WomenPreneurs, @BOSWomenPreneur, Blogging, Launching Startup

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