Inbound Marketing for WomenPreneurs

Ali Powell

I work at HubSpot helping software and technology companies learn how to use inbound marketing to grow their businesses.
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Recent Posts

Guide to Startup Marketing for VC Backed Companies and How to Scale with Inbound Marketing

Posted by Ali Powell on Jul 16, 2014 2:35:00 PM

At HubSpot for the past four years I have mostly worked with VC backed companies. The reason I started to focus on VC backed companies was because I saw that they all had a few things in common and that I liked selling them HubSpot because they were good fits for inbound marketing. 

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Topics: startup marketing, smart startup marketing, vc backed startups marketing, vc backed companies

Why Early Stage Companies and Startups Should Create Healthy Marketing Processes Early On

Posted by Ali Powell on Jun 6, 2014 9:48:07 AM

Startups start by selling to people they know. They build their pipeline in the beginning stages by working people in their network.  When you start a company you are likely using your network as your only strategy up front. You started your company because you saw a need or a challenge in the world that you thought you could solve for. So you started a company. Good. That is awesome! But, you need to stop thinking in the "now" and start thinking in the "future" too. The now will soon turn into a year later, two years later, and hopefully 10 years later. The decisions you make about marketing early on are more important than you might think. Planning and strategizing on the early stages of your marketing plan are important. 

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Topics: Startups, startup consulting, startup consultant, smart sales, startup marketing, smart startup marketing, smart marketing

Why Your Marketing Team Should Use Marketing Software to do Smarter, More Human Marketing with Higher Results

Posted by Ali Powell on Jun 5, 2014 10:04:42 AM

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Topics: smart marketing, smarter marketing, more human marketing

So, You Say You Want to Automate Your Marketing Efforts?

Posted by Ali Powell on Mar 3, 2014 9:43:27 AM

A marketer's day is filled with tasks and steps to complete. Your goals for all of these things you are doing is to help your company:

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Topics: smart marketing, marketing automation

Marketing Automation is Not What Everyone is Telling You That it is. If You Want Automated Marketing Processes, then you Need HubSpot.

Posted by Ali Powell on Feb 26, 2014 12:51:26 PM

Marketers are always telling me that they need marketing automation. I hear things like this every day:

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Topics: Inbound Marketing, traditional marketing vs inbound marketing, inbound marketing campaigns

How to Build an Inbound Marketing Campaign and the Differences between a Traditional Marketing Campaign vs. an Inbound Marketing Campaign

Posted by Ali Powell on Jan 17, 2014 10:40:00 AM

A marketers job is full of running "campaigns." The definition of a campaign can be a wide range of things. 

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Topics: Inbound Marketing, smart sales, smart marketing, traditional marketing vs inbound marketing, inbound marketing campaigns

10 Common Misconceptions about Startup Marketing: Why you must do inbound marketing pre sales

Posted by Ali Powell on Jan 16, 2014 1:28:27 PM

One of my least favorite things is when a startup tells me that they need to wait on doing marketing until they are selling something. When our founders started HubSpot they didn't even have a product really. This was like 7 years ago...They were at MIT together in grad school and came up with this concept that no one had ever heard of before. They decided to start a blog about inbound marketing because they saw that the marketing space was moving in a direction and they wanted to take advantage of it. 

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Topics: startup consulting, startup marketing, startup sales, smart startup marketing

Startup Marketing: Building out a Sustainable Marketing Funnel From the Start

Posted by Ali Powell on Dec 20, 2013 10:48:00 AM

Startups are busy. The people who work at an early stage startup and even a later stage "startup" have a couple things in common. 

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Topics: startup marketing, startup sales, grow your company, grow your marketing, sustainable marketing

Startup Marketing: A Guide to Figuring out Your Marketing and Sales Plans for Growth

Posted by Ali Powell on Dec 19, 2013 10:31:29 AM

At HubSpot I have carved out a little business inside of our business. Overtime in sales here I have learned what makes a good fit for HubSpot (our product) as well as our methodology of inbound marketing and sales. I have found that I enjoy working with startups - early and later stage. The thing startups all have in common is that they are usually trying to figure out their short term and longer term marketing strategies. Most of the companies I work with are startup in the software and tech space. They are usually VC backed and they are usually going through funding to help them to grow. Usually HubSpot and inbound marketing methods are timely for a company like this because they are actively trying to figure out how they are going to go about growing their company. 

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Topics: smart selling, startup marketing, startup sales, smart startup marketing

How to Put Some Cheer and Motivation into the End of Your Sales Year around the Holidays

Posted by Ali Powell on Dec 17, 2013 5:18:00 PM

The end to another month in sales...

The end to another year in sales...

End of the month can cause some unsteady nerves in general. End to the year can cause even more. Here's a couple ways to make your last days of the year a little bit more cheerful. 

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Topics: women in sales, sales and holidays

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